DISCUSSING SOME ONLINE CONTENT EXAMPLES IN THE MODERN DAY

Discussing some online content examples in the modern day

Discussing some online content examples in the modern day

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Having a look at how the internet has altered the way we are getting access to media and present affairs.

In the digital media landscape, what we see online is mainly elected by algorithms which are shaped by our online habits. Each social media platform uses its own programmed system to reveal new content and recommend product that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep individuals engaged. The algorithms are developed to keep individuals stimulated by recommending and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that people are exposed to, producing more segmentation and prejudice among users around social issues. Those who are associated with media creation, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced material in the media landscape.

The rise of online content has totally changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media model. Typically, a small group of experts, such as newspaper editors or journalists, who would produce content for big audiences who primarily just consumed it. Nevertheless, today, with the help of the internet, the face of media has seen significant change, making the consumption and ease of access of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as easily as they can consume it. Social media has permitted anybody to add to public conversations, instead of simply the significant media firms and so as a result, mass media is no longer controlled by a couple of huge advocates. Rather, it is spread across millions of user narratives all over the world.

In the present day, online platforms have made it considerably easier for everyone to produce and distribute content. Formerly, developing material for a large audience called for connectivity to a series of essential resources and funding. Currently, with making use of smartphones and common digital innovations, digital media content examples including short form videos, blog articles and podcasts can be quickly made with just a few standard gadgets, along with reaching a large audience, very quickly. This has opened the door website for more diverse voices, particularly those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, meaning that social media has produced a space for underrepresented neighborhoods to share their narratives.

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